We're On A MISSION
Did you know that it’s estimated that 60 million (that’s the population of the United Kingdom) women worldwide – aged 18-35 and working in the garment industry – make less than a minimum wage? These women are making the clothes we see on streets everyday, and are hidden in the fashion supply chain. It’s near impossible to track where your clothing came from and who made it.
This is where we are different. We work with one person companies (OPC) to help us out with the embroidery and printing and we have one supplier of all the tee’s, hoodies and sweatshirts, who is 100% transparent in terms of the garment production process. Our clothes are made from organic cotton, the workers are paid real wages and no children are allowed to work in the facilities. We have GOTS and WRAP certifications. Together, we can change the way fashion works.
Sadly fashion is more polluting than all international flights combined. The luxury segment isn’t solely to blame for the industry’s negative impact on the environment. The biggest problem is fast fashion. In 2020 an estimated 18.6 million tones of clothing ended up in a landfill. The Ellen Macarthur Foundation reports that if this trend continues, over 150 million tonnes of clothing waste will clog landfills by 2050. As consumers, we are responsible to clean up our own act.
The first step is to support slow fashion brands. The Pleasant Escape is slow fashion. Support emerging sustainable fashion labels using eco-friendly and cruelty-free materials.
HERE WE DO THINGS OUR WAY
At The Pleasant Escape we decided to do things the right way. We don’t produce our clothes in huge batches. The design we offer is timeless, as timeless are the icons of Italy: pizza, pasta and wine. There’s no deliberate fashion here, no definitive seasons and no unnecessary production.
ONE MORE THING
Most women and girls see between 300 – 3500 adverts a day. That’s a lot. The women in those ads are mostly models looking nothing like 95% of women in reality, because they’re beautiful, super slim, photoshopped and not diverse. There are studies to show that advertisements are one of the causes of depression in the age groups between 16 and 29 years.
We think all people have great bodies so the people who model for us are real: they are our family, friends and supporters. What we want is for people to feel great in our clothes.